The readers are.....
View the testimonialsWHY DO THESE GUIDES WORK SO WELL?
- As you are no doubt aware, every week there are dozen of free and paid for publications on which to spend your already overstretched advertising budget.
- The problem facing not only you, but most other advertisers, is not only knowing which advert to run, but more importantly, which publication to use.
- In truth, we at the Essential Publishing
Company can not answer this question for you, but what we can tell you is
what will happen to your advert and the chosen publication by next week;
it will be discarded and forgotten along
with most of the other disposable publications.
- This is not the case should you chose to spend your
advertising budget with us, The Essential Publishing company. Money spent
with us means money well spent, because unlike most other disposable publications,
an Essential Guide is here to stay just like our interactive information website where all advertisers’
profiles can be found 24 hours a day.
- Our publications are of the highest quality professional
directories, only produced twice per year apart from
our extremely successful property guide which is produced bi monthly. This gives our guides a full six month shelf life during which time 1000´s are distributed monthly to over 200 key points throughout, Moraira, Javea, Denia and the surrounding area. During this period, you and your company profile will be seen time & time
again by thousands of potential customers. Our guides provide information all manor of topics from Skilled Tradesmen & Quality Services, the Professionals & the services they have to offer, Fabulous Food & Great
Bars, Property and much much more.
- Our Essential Guides, now established, have become a
huge success, not only for the individuals, businesses and companies featured
in them, but also for the readers who collect them and use them for reference,
time and time again.
- The readers are the home owners and residents within your
community. New and perspective customers who require and demand quality workmanship
or an excellent service.
- And the holiday makers who flock here in their thousands
during the peak seasons. They all need information; whether that’s
where to go, in which restaurant to eat, or who to call in an emergency.
- But with all the adverse publicity of late, newspaper articles
and television programmes like Restaurants from
Hell, Holiday horrors, Bogus Builders, House of Horrors etc, its no wonder residents and holiday makers alike
are concerned and need guidance.
- This is where we are able to help and is the reason our Essential
Guides have become such an amazing
success profiling and promoting honest, reliable, professional, individual, businesses etc.
- Each guide is clear and precise. Its printing is bold, the
index is self explanatory and it’s simple to use and
combined with our interactive website, which provides continuous support and promotion for our Essential
Guides.
- We know that the use of photographs to show owners, individuals
of local companies and businesses gives
the perspective customer the sense of knowing who they are talking to, which helps inspire confidence as does
the use of the factual customer comments and testimonials.
- Only one or two providers of the same service are profiled
within our guides (unless of course the guide is
dedicated to a simple topic i.e. Property or Restaurants). This helps prevent confusion and simplifies the
customer’s selection process and you are not competing with dozens of other identical trades in the same publication.
- Our Essential Guides stay in circulation for a full 5 / 6
months with thousands delivered each month to prime locations within each
area. It’s the same principle as that used within television advertising;
you take a product, individual or company, build their profile and keep that
profile in front of the viewers for weeks and sometimes months, during which
period it will be viewed many times.
- We now know that a profile in one of our Essential Guides
will prove to be the most cost effective and
productive form of advertising/marketing that you, the advertiser, could commit too.
- And lastly, we have learnt how important it is for you to
monitor the number of enquiries you receive, the
quality of those enquiries and more importantly the conversion rate of those enquiries which will be generated
by your profile within our Guides. You will continue to appear in future guides like most of our other advertisers
(see testimonials below).
Florist - Uwe Deppe, Floresteria “El Arenal”
“A profile in the Essential Guide to Quality Tradesmen and Specialist Services increased my business threefold. I’ve already booked a page in the next edition”BUILDER - Terry, NCB Services
“At NCB Services we received our first call the day after the Essential Guide came out and we have continued to receive calls and work from it. I have now been in three editions and only last week I still received a call from the first magazine I went into”
“Several weeks after the Essential Guide was distributed I received my first call from a couple who had serious security problems. I have now made their home secure and done further carpentry work for them and their neighbours”
“The Guide is well laid out and looks very professional. We get many telephone enquiries and clients walking into the office with the Property Guide in their hands. As the Guide is the only place I am marketing my properties for sale I know it is working very well for my company”
“From the 1st issue The Fabulous Food Guide has done wonders for my restaurant. I have now built up a regular clientele throughout the year in addition to many customers during the peak seasons and I am now often fully booked. The Guide is a brilliant concept and very well produced”
“Worked really well throughout the whole time and the quality of customer was excellent. We won a very large contract that is still being completed and we have booked our next profile”
“I have been with the Essential Property Guide since its inception over 2 years ago. Not only does it maintain my profile in the market place but I also sell property from it. The relationship I have with the staff at Essential Publishing has been excellent, always friendly, efficient and trustworthy”
“It has brought us to the forefront of people’s minds, and kept us there. Far more effective than normal advertising and more cost effective”
